High Street Dreams

After finishing work yesterday evening, I turned on the TV for half an hour, and in the event caught the second half of  the BBC’s High Street Dreams, a program based around two successful business people mentoring start ups.

Jo Malone made an excellent comment to two business partners before their pitch to the MD of a national toy retailer.

Immediately before their meeting she told them that retailers are interested in the long term future of their suppliers (and products) rather than keen to chase a one off sale.

How true is this for so many different businesses, in so many different sectors?

It’s short & simple, which is probably why this a great piece of sales advice to remember as head into your next sales meeting.

Martin

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